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A NIGHT AT THE MUSEUM

Explore the spring 2024 collection, inspired by the art of rule breaking.
Told through a storyline of four visitor personas—The Collector, The
Vandal, The Thief, and The School Group—our new campaign pays
tribute to the iconic while having serious fun in the process.

Shop Women's Shop Men's

Explore the spring 2024 collection, inspired by the art of rule breaking. Told through a storyline of four visitor personas—The Collector, The Vandal, The Thief, and The School Group—our new campaign pays tribute to the iconic while having serious fun in the process.

Explore the spring 2024 collection, inspired by the art of rule breaking. Told through a storyline of four visitor personas—The Collector, The Vandal, The Thief, and The School Group—our new campaign pays tribute to the iconic while having serious fun in the process.

Shop Women's Shop Men's

A tastemaker who bought Basquiat before
most knew how to spell it, and who is
constantly on the lookout for newness—the
Collector is highly connected and willing
to take risks when it comes to clothes.
Find them in an aspirational mix of bold
prints and pops of color.

A tastemaker who bought Basquiat before most knew how to spell it, and who is constantly on the lookout for newness—the Collector is highly connected and willing to take risks when it comes to clothes. Find them in an aspirational mix of bold prints and pops of color.

A tastemaker who bought Basquiat before most knew how to spell it, and who is constantly on the lookout for newness—the Collector is highly connected and willing to take risks when it comes to clothes. Find them in an aspirational mix of bold prints and pops of color.

A classicist who loves the finer things
in life—and loves to keep them at home
even more—the Thief is a playful
personality who wants clothes to be
easy, effortless, and modern (with
just enough room to fit a Manet underneath).

A classicist who loves the finer things in life—and loves to keep them at home even more—the Thief is a playful personality who wants clothes to be easy, effortless, and modern (with just enough room to fit a Manet underneath).

A classicist who loves the finer things in life—and loves to keep them at home even more—the Thief is a playful personality who wants clothes to be easy, effortless, and modern (with just enough room to fit a Manet underneath).

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The art school student with an extra
mischievous side, determined to make
masterpieces into modern day commentary
—the Vandal wants to be recognized for
their hidden genius. Find them taking
nothing seriously, firmly rooted in the idea
that “rules don’t apply,” including when it
comes to style choices.

The art school student with an extra mischievous side, determined to make masterpieces into modern day commentary—the Vandal wants to be recognized for their hidden genius. Find them taking nothing seriously, firmly rooted in the idea that “rules don’t apply,” including when it comes to style choices.

The art school student with an extra mischievous side, determined to make masterpieces into modern day commentary—the Vandal wants to be recognized for their hidden genius. Find them taking nothing seriously, firmly rooted in the idea that “rules don’t apply,” including when it comes to style choices.

Backpacks: on. Sketchbooks: ready. Bringing
innocent fun and an endearing naiveté to the
experience of seeing art—the School Group
comes to the museum for the most popular
exhibit, determined to capture cool content
for their followers and is dressed accordingly
in the most current, trending styles.

The art school student with an extra mischievous side, determined to make masterpieces into modern day commentary—the Vandal wants to be recognized for their hidden genius. Find them taking nothing seriously, firmly rooted in the idea that “rules don’t apply,” including when it comes to style choices.

Backpacks: on. Sketchbooks: ready. Bringing innocent fun and an endearing naiveté to the experience of seeing art—the School Group comes to the museum for the most popular exhibit, determined to capture cool content for their followers and is dressed accordingly in the most current, trending styles.